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Busting the Innovation Myths

Blog | August 31, 2023 | Share on:

Think you know what innovation is? 

Here are some common myths about innovation (and the straight goods on each one).

1. The Better Mousetrap Myth

We often think of innovation as creating a tangible product, but innovation also makes technologies, processes, services and systems better.

2. The Eureka Myth

Innovation isn’t just about big inventions – something that didn’t exist yesterday but changes the world today. It’s also about moving forward incrementally -- asking the right questions, finding new approaches, and making improvements. In other words, it’s not just inventing the first cell phone, but also making phones better with each iteration.


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