Justin Rotman

As the CEO of my own business, I am lucky to do something different on a daily basis. Managing our team of sales representatives, account managers, and operations leaders is the most important thing I do. This includes deciding on project scope and working with our customers to ensure our product is delivering value. This also involves thinking about how we can grow the business.

I also work with people outside of our business. These include partners, investors, future customers, lawyers, and accountants. To make decisions, I first look at what data we have to support the decision. Sometimes the decision will be easy to make. These are decisions that have good data to support a particular option. More times than not, we don't have enough supporting data and the decision is more difficult to make. Sometimes I have to rely on intuition and experience. At other times I seek guidance from more experienced entrepreneurs. I find that writing supports my thinking and decision making process. My writing skills are critical to my day-to-day work. If you cannot express something in short, clear sentences, you haven't thought deeply enough about it.