Greta Chiu

I write and create content for a number of different marketing pieces. We call the pieces “tactics”. These are all targeted towards growers or others who work in the agricultural industry. The tactics include such items as emails, direct mail, print ads and websites. These are usually more promotional in nature. The goal is to promote and sell a specific product. Other tactics include such things as online learning modules, articles related to growing things, and how-to guides. These are more educational in nature and teach growers how to handle different challenges on their farms.

To create content for these tactics, I constantly draw on my educational background in plant science. I use my science background to read scientific papers and websites and do calculations to figure out the best application rates for pesticides. I then communicate information to growers in plain language. I work closely with an art director. This person designs the look for each tactic and arranges my content to make it as appealing as possible to a potential reader.