Lorraine Gouin

I manage the various social media channels (such as Facebook, Twitter, Pinterest, G+, YouTube, etc.) for the three museums of the Corporation: the Canada Science and Technology Museum, the Canada Aviation and Space Museum and the Canada Agriculture and Food Museum. This includes working with my colleagues to developing content, interacting with people on-line and developing strategies and plans for the Museums’ social media.

I spend most of my time planning and developing content that will be posted on our social media pages: writing and editing text, determining how the text will be shared over a period of time and keeping track of the French and English texts (it can be difficult to keep them all straight!). I also create strategies on how we’re going to promote an event or product over time. Our main channels are the Twitter and Facebook accounts of the Canada Science and Technology Museum, the Canada Aviation and Space Museum and the Canada Agriculture and Food Museum.

Another of my tasks is to evaluate our social media accounts, looking at statistics over time: how many followers we have, how our follow rate increases, or evaluating what worked and what didn’t work in particular promotional campaigns.

I constantly monitor the Museums’ Twitter and Facebook feeds to see if people are asking us questions. Sometimes I may have to track down a colleague to answer them. I also interact directly with Museum visitors who are present on social media either to give them information prior to their visit or to ask them what they liked most about their visit afterwards.

Lastly, I monitor the social media channels, websites and blogs of other organisations in order to share their content that may be related to our Museums with our followers.