Skip to main content

Sheldon George

Regional Manager
Cold Ocean Salmon (A Division of Cooke Aquaculture)
Sheldon George tenant un gros saumon
Sheldon George tenant un gros saumon
Location Born
Location Now
Education Pathway

Sheldon George is the Regional Manager of Cold Ocean Salmon (A Division of Cooke Aquaculture).

About me

I was born/grew up in: I was born and raised in Carbonear NL

I now live in: I currently live in Milltown, NL

I completed my training/education at: I have a Bachelor of Science (Biology) from Memorial University of NL, Advanced Diploma in Aquaculture from the Marine Institute of MUN and Masters in Technology Management (Aquaculture) from the Marine Institute of Memorial University..

What I do at work

I am responsible for our capital budget, scheduling production equipment, and monitoring crop growth as well as our overall performance. As the Regional Manager, I also manage staff, work with the communities where we operate, as well as building professional relationships with suppliers and all levels of governments. While I am doing this, I am also promoting our company and the Newfoundland aquaculture industry.

Each day I try to connect with as many of our managers as possible. I make sure they have everything they need to keep our fish healthy and growing to their potential. I also work to help keep our staff motivated and engaged in their roles.

I make decisions in my job every day. Some decisions are with respect to fish nutrition and fish health. Other decisions relate to environmental stewardship, occupational health and safety, and economics. When we have healthy fish taken care of by our staff that enjoy their job and workplace, everything else falls in place.

If one of these key factors are not in place, decisions are made quickly to correct it. Since we are dealing with living organisms that do not take any time off time is important! Decisions are usually made based on science along with our teams’ input. When staff are a part of the decision-making process, we get ownership into the process.  We also get an extra sense of determination to make everything succeed. It is very rewarding to see smiling faces in the offices, on the farms, and in the communities where we work.

At the end of a growth cycle, the fully-grown fish are harvested for sale worldwide. This is a very rewarding time. Each harvest is the result of the work done by our team of managers, site technicians, captains, deckhands, vets and others. Each harvest is a result of all our decision-making, knowledge and experience. My job is to make sure the workers all realize their potential and make sure they all have the resources they need to be the best they can be.

My career path is

My journey started with obtaining a Bachelor of Science (Biology) at Memorial University. This is where I became interested in Marine Biology. This interest got me to go on to do the Advanced Diploma in Aquaculture program at Marine Institute. When I completed this program, I went to New Brunswick for a 10-week work term and ended up working there for approximately 10 years. Eventually, I had the opportunity to return to Newfoundland and still work in the industry. I also took on a Production Manager role. It is now 13 years later and I have advanced to the Regional Manager.

My drive to work hard and advance my career is what helped me get where I am today along with the support of my family. I have met many pioneers in the aquaculture industry. Many of them have also influenced my career decisions. It is always good to talk to people with more experience and listen to them for advice. During my time as Production Manager, I completed the Masters in Technology Management (Aquaculture) at Marine Institute. The skills obtained in this program helped me advance into the role as Regional Manager.

I am motivated by

The yearly success of our operations and staff gets me excited about this career. When we stock a farm with a new crop of fish, people view it as a new start. It is a way to show what we have learned from the previous crop and make this crop of fish bigger and better. I enjoy dealing with the people in the industry. This includes the staff, suppliers and regulators at all levels. I enjoy meeting everyone; listening to their stories and learning how our jobs help them fulfill their dreams while helping us grow a great product. I get motivated by trying to always improve and be the best at what we do. I believe there is no reason why our operations in NL cannot be the best within our company, and the best in the world. Trying to prove this is what drives me to go to work every day. I am working with great people. I know that I am only as good as the people around me. When we push each other to do and be the best, success is inevitable!

Being a part of the Newfoundland Aquaculture Industry Association is also enjoyable. It is our work here that helps promote, develop and grow our industry. Our work also helps solve problems that are holding the industry back. Another exciting part of working in aquaculture is this industry is relatively small worldwide. I have had the pleasure of traveling many places in the world and making contacts and friends in many different countries.

How I affect peoples’ lives

My current role has two main effects on other people. I help people achieve a successful way of life and I help provide a sustainable means of food security. I help keep an industry thriving in coastal communities where people are able to stay at home and earn a living. I also help in the production of a healthy product that is consumed around the world. It is very fulfilling to hear how our workers families are enjoying living in our small towns.  They do not have to move away from them to work. I feel a major thing I do is lead by example. I do what I want others to do. If workers see senior managers do any job, they often don’t mind doing the job themselves.

Outside of work I

Outside of work I like camping, woodworking and spending time with my family and traveling. Family time is usually spent walking or riding on trails, kayaking and enjoying an outside fire. I volunteer at our local Lions Club and on the NAIA Board of Directors.

My advice to others

For young people, or anyone interested in a similar career, I recommend giving it your all. When people start in a career, there is no better way to learn than by doing. Try to work in every position or level. When you advance to higher roles, you know and appreciate what every worker has to experience to get his or her job done. As well, get whatever education is available. You are never too old to learn and you never know when you have to rely on skills obtained in completing this education.

When I was a student, I enjoyed:
  • Industrial Arts / Shop Programs
  • Math
  • Physical Education/Health
  • Science
  • Technology
When I was a student, I would have described myself as someone who:
  • Brought people together
  • Always wanted to be outside
  • Liked helping people
  • Enjoyed working with my hands
  • Was motivated by success
  • Felt at home in the outside, natural environment
  • Felt great satisfaction in getting good grades
  • Learned best “by doing”
  • Liked to take things apart to see how they worked

Related Topics

Partners

Newfoundland Aquaculture Industry Association

Let's Talk Science would like to thank the Newfoundland Aquaculture Industry Association (NAIA) for connecting us with the individual profiled above.

The Newfoundland Aquaculture Industry Association (NAIA) is a member-based organization that represents the interests of seafood farmers and their suppliers in Newfoundland and Labrador. NAIA advocates on behalf of the industry, enables important research and development, and shares relevant information on current issues and promotes the responsible development of the aquaculture industry.

 

NAIA Farmed Fresh

Explore Career Profiles

  • Rhiannon Cooper headshot taken outside with trees and plans in the background

    Rhiannon Cooper (she/her)

    Epidemiologist

    I monitor the patterns and trends of infectious diseases across the province.
  • Khashayar Farzam headshot

    Khashayar Farzam (he/him)

    Emergency Medicine Doctor

    As an ER doctor, I take care of any patient who comes through the hospital door for literally anything!
  • Peter Vlasveld headshot

    Peter Vlasveld

    Intermediate Software Developer

    I write backend code for web apps that help in Cyclica's drug discovery efforts.
  • Andrea Brack recycling at work

    Andrea Brack

    Environmental and Regulatory Team Coordinator

    I lead a team of environmental professionals at a large petrochemical manufacturing facility.
  • Pamela Power photo taken outside in winter with trees in background

    Pamela Power (she/her)

    Water Resources Specialist

    I provide technical review of projects that may affect water resources to ensure your community’s rights and interests are being considered and protected.
  • Sara Knox headshot

    Sara Knox (she/her)

    Assistant Professor (biometeorology)

    I study ways to restore and protect ecosystems to help fight climate change.
  • Samantha Yammine

    Samantha Yammine (she/her)

    Science Communicator

    I create and share engaging science content on social media.
  • Corey Nislow headshot

    Corey Nislow (he/him)

    Professor and Genomics Research Chair

    I study how drugs work and how an individual’s genetic makeup can affect their response to drug treatment.
  • L. Creighton Avery looking at specimen using a microscope in her lab.

    L. Creighton Avery

    Osteoarchaeologist

    I examine human skeletal remains from archaeological sites to learn about their lives.
  • Yetong Dong headshot wearing lab coat

    Yetong Dong

    Research Assistant/Graduate Student

    I am studying to become a scientific researcher.
  • Portrait de Andrea Goldson-Barnaby

    Andrea Goldson-Barnaby

    Head of the Food division

    I teach and do research on the topics of Food Chemistry and Food Processing.
  • Jo-Anne McArthur photographing hog in pen.

    Jo-Anne McArthur (she/her)

    Photojournalist, Founder

    I operate a non-profit media organization that shows the lives of animals in pictures.
  • Adrienne Ethier

    Adrienne Ethier

    Environmental Risk Assessment Specialist

    I am responsible for evaluating potential exposure risks to people and the environment near nuclear facilities and mines.
  • Alyssa Smith headshot

    Alyssa Smith

    PhD Candidate in Cognitive Science

    I am researching how people’s attention is affected by factors in everyday life such as taking medications.
  • Karen Fleming

    Karen Fleming (she/her)

    Simulation Educator

    I help create education and training experiences that contribute to safer environments for patients.
  • Portrait de Dr. Marcia Anderson

    Marcia Anderson (she/her)

    Physician and Vice-Dean Indigenous Health, Social Justice and Anti-Racism

    I am a medical doctor and I work to help create culturally safe healthcare that is free of racism.
  • Luke Humphries working with biological sample in his lab.

    Luke Humphries

    Director, Process Development

    I lead teams of scientists to discover and develop the best ways of making drug molecules for clinical trials.
  • Portrait de Sydney Robinson

    Sydney Robinson

    Biomedical Engineer and Entrepreneur

    I am an entrepreneur who used my engineering background to design a device that helps amputees do daily tasks in a more painless manner.
  • Allison Guitor in her lab at McMaster University.

    Allison Guitor

    Researcher - Antibiotic Resistance

    I study antibiotic resistance, which is what makes bacteria able to live in the presence of antibiotics.
  • Le Dr Harpreet Kochhar devant un ordinateur dans son bureau.

    Dr. Harpreet Kochhar

    President

    I am the head of the Public Health Agency of Canada (PHAC).